The New York Times: The Appraisal
A Marketing Revolution in Real Estate When Michele Kleier wanted to sell a nine-room apartment at 1125 Park Avenue in 1977, her brokerage firm paid for a one-and-a-half-line classified newspaper advertisement that offered the rough location (“Park Ave. — Low 90s”) and succinctly read “Superb condition. Sun filled. Excel. maint.” With that ad, she found a buyer willing to pay $145,000, today’s inflationary equivalent of $522,000. read more … AKPC_IDS += "2690,";


