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Q&A

"I have a two-bedroom condo in Palm Coast, Florida, that I acquired through an inheritance. I put it up for sale last August and it has not sold yet. The condo is on the lower level and has a lot of amenities like a community room, pool and tennis area. Can you please help me get the condo sold?"

To make your property stand out in a tough market, the right pricing is the key – under price it and you’ll get the most attention. Condos in the Palm Coast area are selling for about $200 per square foot since the year began, so consider pricing it 10-20% below that if your condo needs work or doesn’t show well. Work with a Realtor who specializes in condos and make sure she’s marketing it both locally and nationally, on the web and in print ads, to reach both snowbirds and investors. And don’t get discouraged! We’ve been in one of the worst real estate markets in this country’s history for the past two years, and Florida was especially hard hit.


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